Carmelo Cruz Reyes, MPH
Chief Managed Care Officer and Co-Founder

Carmelo Cruz Reyes is Chief Managed Care Officer (CMCO) and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). In this role, he is responsible for establishing and managing our value based care relationships with managed care organizations.

Carmelo’s career spans 20 years managing health and human services initiatives at organizations such as Public Health Solutions, Healthify, and most recently EmblemHealth, where he led value-based contracting efforts for FQHCs across New York State. Dedicated to serving the most vulnerable and disenfranchised members of society, Carmelo has worked extensively to support poverty alleviation, HIV/AIDS prevention and care, and opioid-overdose prevention. Outside of the office, Carmelo has served as a mayoral appointee to the HIV Health & Human Services Planning Council of New York, a consultant at La Nueva Esperanza, which provides community-based services to persons living with HIV/AIDS in Brooklyn, and Board member for the Ryan Chelsea-Clinton Community Health Center, an FQHC based in New York City. Carmelo is also a former Advisory Board member and now passionate volunteer for Mirror Memoirs, an oral history project centering the narratives, healing and leadership of LGBTQ survivors of color in the movement to end child sexual abuse. 

Carmelo received an MPH from CUNY Graduate School of Public Health, as well as a BS in Foreign Service from Georgetown University. Carmelo lived and worked in Asia for several years, calling Tokyo, Japan as well as Chiang Mai, Thailand home. Most recently, after 16 years in New York City, he relocated to Los Angeles in 2021 with his husband and their ever-entertaining dog, Charlie.


FOUNDING  TEAM

Our founding team brings a combined 70+ years of industry
and leadership experience across healthcare.

Cesar Herrera

Chief Executive Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

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Carmelo Cruz Reyes, MPH

Chief Managed Care Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

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Stephanie Hudson, JD

Chief Legal Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

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Janel Sia

Chief Operating Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

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Cesar Herrera profile

Cesar Herrera

CEO and Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

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Carmelo Cruz Photo

Carmelo Cruz Reyes, MPH

Chief Managed Care Officer

Previously: Emblem Health, Public Health Solutions.

LinkedIn Link
Stephanie Hudson

Stephanie Hudson, JD

Chief Legal Officer

Previously: Saint Louis University Law Faculty, Mercy Health System.

LinkedIn Link
Janel Sia Photo

Janel Sia

Interim Chief Operating Officer

Previously: International Rescue Committee, Healthify.

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