Cesar Herrera
Chief Executive Officer and Co-Founder

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader with a proven track record for leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance.

Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, where he was responsible for the strategy, deployment, and long-term efficacy of its social-service networks, with partnerships that ranged from local community-based organizations to at-scale, national services providers. Earlier in his career, he was Head of Existing Business for Zocdoc, a platform that allows patients to find and book in-person or telemedicine appointments for medical care.

Cesar holds numerous academic degrees, including an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

Cesar and his family live in the suburbs of Washington, DC, where he can be found serving his second job as chauffeur to his three kids for their numerous after-school activities.


FOUNDING  TEAM

Our founding team brings a combined 70+ years of industry
and leadership experience across healthcare.

Cesar Herrera

Chief Executive Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

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Carmelo Cruz Reyes, MPH

Chief Managed Care Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

LinkedIn Link

Stephanie Hudson, JD

Chief Legal Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

LinkedIn Link

Janel Sia

Chief Operating Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

LinkedIn Link
Cesar Herrera profile

Cesar Herrera

CEO and Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

LinkedIn Link
Carmelo Cruz Photo

Carmelo Cruz Reyes, MPH

Chief Managed Care Officer

Previously: Emblem Health, Public Health Solutions.

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Stephanie Hudson

Stephanie Hudson, JD

Chief Legal Officer

Previously: Saint Louis University Law Faculty, Mercy Health System.

LinkedIn Link
Janel Sia Photo

Janel Sia

Interim Chief Operating Officer

Previously: International Rescue Committee, Healthify.

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