Janel Sia
Chief Operating Officer and Co-Founder

Janel Sia is Chief Operating Officer and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC), where she is responsible for overseeing Yuvo’s day-to-day administrative and operational functions. Joining in August 2021, she is based in New York City where the company is headquartered. 

Janel’s career has been dedicated to building the capacity of nonprofit organizations with a specific focus on public and community health. Prior to Yuvo Health, Janel served as Director of Network Strategy and Development at Healthify, which provides access to networks of social-service organizations, where she designed, built, and evaluated accountable networks aimed to improve health outcomes in key nationwide regions. Before this, Janel built partnerships at the International Rescue Committee’s Global Philanthropy and Partnerships unit and provided capacity building technical assistance for small to mid sized nonprofits at a venture philanthropy organization. Earlier in her career, she was a Research Assistant in psychiatric epidemiology at Columbia University Mailman School of Public Health, focusing on culture, stigma, and mental illness among the Chinese immigrant population and other demographics. 

Janel earned a BA in psychology from Columbia University. She lives in New York City with her husband where they enjoy going to shows and concerts, eating, and exploring different neighborhoods. Janel loves ballet, modern and tap dance, and is always up for an adventure, especially with her family in the Philippines.


FOUNDING  TEAM

Our founding team brings a combined 70+ years of industry
and leadership experience across healthcare.

Cesar Herrera

Chief Executive Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

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Carmelo Cruz Reyes, MPH

Chief Managed Care Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

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Stephanie Hudson, JD

Chief Legal Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

LinkedIn Link

Janel Sia

Chief Operating Officer and Co-Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

Bio

With a career in healthcare spanning nearly 20 years, Cesar Herrera is CEO and co-founder at Yuvo Health, which provides administrative and managed-care contracting services to Federally Qualified Health Centers (FQHC). An experienced business leader in leading the convergence between the healthcare, consumer, and technology industries, his background spans business development, marketing, management consulting, client services, operations leadership, and finance. Before Yuvo Health, Cesar was Chief Solutions Officer at Healthify, which provides access to networks of social-service organizations, as well as Head of Existing Business for Zocdoc, a platform that allows patients to book appointments for medical care. Cesar holds an MBA from NYU Stern School of Business, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA from University of Michigan.

LinkedIn Link
Cesar Herrera profile

Cesar Herrera

CEO and Founder

Previously: Healthify, Zocdoc, Horizon BCBS of NJ.

LinkedIn Link
Carmelo Cruz Photo

Carmelo Cruz Reyes, MPH

Chief Managed Care Officer

Previously: Emblem Health, Public Health Solutions.

LinkedIn Link
Stephanie Hudson

Stephanie Hudson, JD

Chief Legal Officer

Previously: Saint Louis University Law Faculty, Mercy Health System.

LinkedIn Link
Janel Sia Photo

Janel Sia

Interim Chief Operating Officer

Previously: International Rescue Committee, Healthify.

LinkedIn Link